Product expertise

Kerstin Neumann started at Hermes-OTTO International nearly two years ago. Since then she has been working on bringing her product expertise into the organisation.

‘My Research & Development team and I constantly have our eyes on the market. We scan fashion trends in all relevant publications and fairs and we keep in step with the latest developments in the fabric, yarns and accessories markets. In addition, we try to be as close as possible to our clients,’ says Kerstin.

The team maintains a fabric library that works as an information management system. It contains data on denim, woven, knitwear and functional wear as well as on materials that have been blocked or put on stock by H-OI for our customers. In addition, Kerstin and her team create prints and graphics and are also busy starting up their own product development.

Kerstin has over 20 years of experience in developing fashion collections. She has been working in sourcing all over Asia, mainly in China, Indonesia, India and Bangladesh. Before joining H-OI, she was Division Manager of Product Development and R & D Manager Woven at S.OLIVER ASIA LTD in Hong Kong. Her prior employers include Tom Tailor AG, Dr. Rehfeld Holding and O’Neill/Woolvet Ltd.

‘In our online product showroom, we translate all the input that comes from trend research and material know-how into products that give our customers a better understanding of their options. We know our customers well and can thus anticipate their needs.’